ITB AMÉRICAS

ITB Americas is an international event that positions Guadalajara as a strategic hub for the global tourism industry. Held at Expo Guadalajara, this important trade fair brings together professionals, companies, destinations, and industry experts from across the continent, creating a dynamic space for the exchange of ideas, the development of partnerships, and the promotion of business opportunities. During the event, attendees will have the opportunity to participate in high-level conferences, specialized panels, and networking sessions that address the most relevant trends in tourism, innovation, sustainability, and digital transformation. In addition, there will be an extensive exhibition area where destinations, airlines, hotels, and service providers showcase their offerings to buyers and visitors. ITB Americas not only drives the economic and tourism development of the region, but also strengthens Guadalajara’s international presence. It is a unique opportunity to connect with industry leaders, explore new markets, and be part of a global platform that shapes the future of tourism in the Americas.